Social Factors Inhibiting the Purchase of Electric Cars in Canada


Naeleh Motamedi, Laurentian

This paper critically examines the intricate social factors influencing the adoption of electric vehicles (EVs) in Canada. Despite global environmental awareness and government incentives, constraints persist, necessitating a comprehensive understanding of these factors. The automotive industrys transition towards environmentally friendly options underscores the urgency of unraveling the complexities of social dynamics impeding widespread EV adoption. The primary objective of this paper is to meticulously identify and analyze the social factors such as, age, gender, education, income, occupation, and ethnicity that hinder the broad adoption of electric vehicles in Canada. Drawing on comprehensive data from surveys conducted by KPMG, Statista, and Statistics Canada, the research aims to provide nuanced insights into the countrys progression towards electric vehicle adoption. Notably, the year 2020 witnessed Canadian auto dealers selling 66,815 EVs, a significant increase from the 46,882 sold in 2019, signaling a pronounced shift in consumer preferences. To achieve this objective, data was gathered from extensive surveys conducted by KPMG, Statista, and Statistics Canada, capturing the perspectives of Canadian residents from diverse backgrounds. The surveys aimed to understand the factors influencing EV adoption, focusing on preferences, concerns, and the need for additional research to address consumer hesitations. The broad geographical and social diversity of the respondents ensured a comprehensive representation of the Canadian population. The electric vehicle landscape in Canada is undergoing a transformative shift, with 71% of Canadians actively considering electric cars for their next purchase. Millennials, in particular, exhibit a strong inclination, with over 75% contemplating the switch to electric vehicles. However, significant challenges and reservations persist. A notable 79% of respondents emphasize the importance of a 400-km driving range, and 64% express concerns about the reliability of electric cars during harsh Canadian winters. Furthermore, 51% prioritize fast and efficient charging infrastructure, expecting service times of less than 20 minutes at public charging stations. The preliminary results underscore the critical need for sustained research and widespread information dissemination. Remarkably, 90% of Canadians acknowledge the necessity for in-depth exploration before committing to an electric car purchase, highlighting the complexity of decision-making in this transformative context. This study provides profound insights into the intricate social factors influencing the adoption of electric vehicles in Canada. Beyond the statistical findings, it delves into the nuanced perspectives and considerations of the Canadian populace. The identified challenges and opportunities offer a holistic understanding of the factors hindering widespread EV adoption. These insights are crucial for guiding the development of sustainable transportation policies and initiatives in Canada. Moreover, the practical guidance derived from this research serves as a valuable resource for policymakers, industry stakeholders, and advocates, facilitating the seamless integration of electric vehicles into the fabric of Canadian society. The study thus contributes a comprehensive exploration of social factors hindering EV adoption, offering valuable insights for future research and policy implementation.

Non-presenting author: Parveen Nangia, Lauretian

This paper will be presented at the following session: